A new fad for advertisement seems to be the claim that your product is “green”. Whatever that means - less CO2 emissions or whatever. Carbon neutral? Green?

I recently noticed this fad by browsing for some web hosting for a “future project”. Obviously the first hosts I stumbled upon were the usual oversellers: “Lunarpages”, “Bluehost”… “Dreamhost“. Dreamhost especially seems to be high on the “green train”: a while back, their landing page, from what I can recall, was basically full of the sentence “we’re green” twisted into every form possible.

Who honestly cares? I don’t. Dreamhost might as well force all their employees to walk to their jobs and make them supply all power to their servers with exercise bicycles. Now that’d be really “green”, wouldn’t it?

I mean, seriously. I know global warming is a serious issue, but “being green” is just cashing off a serious topic. Dreamhost should really consider making the background of their website black, and forcing all customers to have black background-only websites too. It saves power, and thus it makes the world a “greener” place.

Then again, there’s probably a million of blog posts bloggeries already ranting on “being green”. Oh well. Now there’s a million plus one.

Dreamhost even gives you icons with texts like “My site is green” on them. But wait - let’s assume that your site is running WordPress - the #1 blogging platform on the planet. What if Matt Mullenweg’s car releases too much green house gases? Congrats, you’re running on “ungreen” software, removing your website’s “green” status. ▪

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